Book a callBook a callWe run paid search and social campaigns with one goal: lowering your real cost per booked job, not just your cost per click.
Every ad account we run follows the Empro Labs System — the same accountable process across search, social, and retargeting: set up around your real funnel, tested continuously, and reported on the numbers that actually matter.
Most small businesses we meet are already spending on ads through a rotating cast of freelancers or a self-serve dashboard, with no one accountable for whether that spend turns into booked jobs. We take over the account, connect it to whatever your site runs on — GHL, WordPress, or Shopify — and report cost per lead and cost per booked job every month, not just impressions and clicks.
A simulation of the kind of live campaign dashboard you'd get access to as a client.
Search, social, and retargeting campaigns built around your actual sales funnel, not a generic template.
Ad creative and copy tested continuously, not written once and left to decay.
Weekly budget reallocation toward what's actually converting, not what looked good last quarter.
You see cost per lead and cost per booked job — not just impressions and clicks.
The things people usually ask before the first call.
Google Search, Google Local Services Ads, Meta (Facebook/Instagram), and retargeting across both — whichever mix actually reaches the customers who book with businesses like yours.
Yes. We wire conversion tracking directly into whatever your site or funnel is built on — a GHL pipeline, a WordPress form, or a Shopify checkout — so cost per lead and cost per booked job are measured against what actually happened, not just an ad-platform pixel guess.
The same accountable process behind every engagement: set up campaigns around your real funnel, test creative continuously, reallocate spend weekly toward what's converting, and report the numbers that matter — cost per lead and cost per booked job, not impressions.
It depends on your industry, service area, and margins. We benchmark your current spend (or a target budget, if you're starting fresh) against what we typically see for similar small businesses — free, before you commit to anything.
Yes, ads management stands on its own. That said, most of our ad clients also work with us on the website or SEO because a slow or unclear landing page is usually the biggest thing capping ad performance — we'll tell you honestly if that's what's happening.